El lanzamiento de MYS en Casa Wynwood

The launch of MYS at Casa Wynwood

Located at 92 Orizaba Street on the corner of Colima Street – a strategic point a few steps from renowned boutiques, restaurants and galleries – the house combines the concept of a boutique hotel with the structure of a club to create the new “Concept House”. .

Casa Wynwood Roma Norte reflects a classic essence in all its design and architecture. Specialists in creating experiences that become lifelong memories, they were the perfect spot to celebrate the launch of Helle Jeppsson's most recent project: MYS.


This project was born with the intention of materializing the Nordic experience of well-being, warmth and comfort in a proposal of luxury wellness products and home goods , inspired by the pleasure and balance of enjoying the small things in life, like a cup of coffee, a view of the forest, a moment of quiet under a warm blanket, the peace of the sounds of nature... MYS seeks to fuse the Swedish concept of well-being with the ancestral traditions of herbalism, aromatherapy and natural cosmetics.

During the launch, guests were able to find various products from the firm in the multiple areas of Casa Wynwood such as the lobby or the library, to finally go up to the terrace and meet the founder, in addition to the Mexican talents she joined to create a line of natural products, of the best quality, that conceive a true sensory experience.


Andrés Mier y Terán and Regina Galvanduque of the Mexican architecture firm MYT+GLVDK, were tasked with materializing Helle's nostalgia for Nordic nature by developing the brand's identity and design. On the other hand, Izaskun Díaz, the first (and only) Mexican nose, was in charge of finding the perfect mix of Nordic and Mexican aromas for each collection, creating a fusion between the two cultures.


The launch presented on the terrace of Casa Wynwood, consists of four permanent collections. Each one with a rich load of personality starring its colors and aromas, pays tribute to the different seasons of the year as they occur in the Nordic countries.



Casa Wynwood Roma Norte can be booked partially or completely for large groups of travelers, families and private events.


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